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Frequently Asked Question (FAQ)

On-Page SEO Basics

What is On-Page SEO and why is it important?

On-Page SEO is the process of optimizing the content and structure of your website pages to help them rank higher in search engines. It ensures search engines understand your content and improves user experience.

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Yes, On-Page SEO alone can improve rankings, especially for new websites, low-competition keywords, or pages with technical and content issues. Optimizing elements such as page titles, meta descriptions, headings, internal links, content quality, and page speed helps search engines better understand and rank your pages.

However, for competitive industries or long-term growth, On-Page SEO works best when combined with technical SEO and off-page signals like backlinks and brand authority. While On-Page SEO builds a strong foundation, sustained ranking improvements typically require a balanced SEO strategy.

Yes, backlinks are still important for SEO, especially in competitive niches. High-quality backlinks help build authority, trust, and credibility, which search engines use as ranking signals.

That said, strong On-Page SEO and technical optimization can deliver results even with minimal backlinks—particularly for low-competition keywords or local searches. For long-term growth and tougher keywords, backlinks work best as part of a balanced SEO strategy rather than a standalone tactic.

Technical SEO ensures that search engines can crawl, index, and understand your website efficiently. It focuses on elements such as site speed, mobile responsiveness, Core Web Vitals, site architecture, structured data, and error-free pages.

While On-Page SEO improves content relevance and user experience, technical SEO provides the foundation that allows those optimizations to perform effectively. Without proper technical SEO, even well-written and optimized pages may struggle to rank or be indexed correctly.

Working With an SEO Consultant

What does an SEO consultant do?

An SEO consultant is a professional who analyzes your website and develops strategies to improve its search engine visibility. By hiring an SEO consultant, you can receive personalized recommendations for technical SEO, on-page optimization, content strategy, and overall website performance.

Hiring an independent SEO consultant ensures direct communication, personalized attention, and flexible solutions tailored to your website. Unlike agencies, independent consultants focus on quality over quantity, allowing you to get actionable insights and hands-on support for your SEO goals.

Yes! When you hire an independent SEO consultant at Smart On‑Page, you work directly with the expert handling your project. There are no middlemen or account managers — just direct communication and personalized support. This ensures your SEO strategy is tailored to your website, questions are answered quickly, and implementation is guided by someone who fully understands your site and goals.

Working with an independent SEO consultant at Smart On‑Page is straightforward and personalized. After an initial consultation, we assess your website, discuss your business goals, and create a custom SEO plan. You’ll receive clear recommendations and step-by-step guidance, and we collaborate closely to ensure your website’s on-page SEO, content, and technical elements are optimized for better search performance.

Hiring an SEO consultant means working directly with a professional who analyzes your website, identifies areas for improvement, and develops strategies to increase your search visibility. At Smart On‑Page, our SEO consulting focuses on on-page SEO, WordPress optimization, and technical fixes tailored to your website’s needs. By hiring an SEO consultant, you get expert guidance, actionable recommendations, and a personalized roadmap to improve your rankings and attract the right audience.

Simply reach out via our contact form or consultation request. We’ll review your website, discuss your goals, and outline a clear strategy for improving your SEO performance and search visibility.

No SEO consultant can guarantee #1 rankings due to algorithm changes and competition. However, hiring an experienced independent SEO consultant significantly increases your chances of improving rankings, organic traffic, and overall website performance.

Absolutely! You can hire an independent SEO consultant for short-term projects, such as a website audit, technical fixes, or on-page optimization. We also offer long-term SEO consulting services for continuous growth and support.

Costs vary depending on the scope of work and project complexity. Independent SEO consultants often provide flexible packages that focus on delivering measurable results and a high return on investment. Contact us for a personalized quote based on your website needs.

When you hire an SEO consultant, the typical process includes:

    1. Website audit to identify SEO issues
    2. Strategy development tailored to your site
    3. Implementation guidance or direct optimization
    4. Monitoring and reporting on SEO performance

Yes! An independent SEO consultant specializes in optimizing WordPress websites for better on-page SEO, speed, and technical performance. WordPress optimization often includes improving site structure, meta tags, internal linking, and schema markup.

Process & Pricing

How much does it cost?

Pricing depends on your website’s size, current SEO condition, and specific goals. On-Page SEO projects typically start with a comprehensive audit, followed by targeted optimizations based on priority issues and opportunities.

Rather than offering one-size-fits-all packages, pricing is tailored to ensure you pay only for the work your website actually needs. A clear scope, timeline, and cost breakdown are provided before any work begins.

Yes. You can hire for one-time On-Page SEO or technical SEO projects without any long-term commitment. This is ideal for website audits, page-level optimization, Core Web Vitals fixes, or pre-launch SEO reviews.

Each one-time project comes with a defined scope, timeline, and deliverables, so you know exactly what to expect before work begins.

After hiring, the process begins with a detailed review of your website to understand its current SEO performance, structure, and priorities. From there, a clear action plan is created outlining recommended fixes, timelines, and deliverables.

Implementation follows based on the agreed scope—this may include On-Page SEO improvements, technical fixes, or content enhancements. Once completed, you receive a summary of work done, key outcomes, and next-step recommendations to support continued growth.

Timelines vary depending on your website’s current condition, competition, and the scope of work. In most cases, early improvements—such as better indexing, page performance, and keyword movement—can be seen within 4 to 8 weeks after implementation.

More competitive keywords and sustained growth typically take 3 to 6 months as search engines re-crawl, reassess, and reward consistent optimization. SEO results build over time, not overnight.

Guarantees & Expectations

Do you guarantee rankings?

No reputable SEO provider guarantees exact rankings. We guarantee professional, ethical work and transparent reporting.

SEO results vary based on your website’s starting point, competition, and market demand. Common outcomes include improved crawlability and indexing, stronger on-page relevance, better page performance, and gradual keyword ranking improvements.

While SEO does not guarantee instant top rankings, consistent optimization often leads to increased organic visibility, higher-quality traffic, and better user engagement over time. The focus is on sustainable, measurable improvements, not short-term spikes.

Services & Scope

What services do you offer?

Smart On-Page provides WordPress-focused SEO and content optimization services through a structured, two-phase approach. Core services include:

  • On-Page SEO Optimization

  • Content Optimization

  • Internal linking improvements

  • Image and media optimization

  • WordPress content updates

  • Basic graphic design (as an add-on)

  • Ongoing WordPress support for content-related updates

We use a two-phase system to ensure your website performs at its best:

🟦 Phase 1 — On-Page SEO Optimization (Setup Phase)

A one-time or one-month setup designed to fix issues and establish a clean SEO foundation.
Includes:

  • Full site audit

  • Fixing technical issues and content structure

  • Title, meta, and header optimization

  • URL and internal link improvements

  • Image/alt-text optimization

  • Keyword alignment

  • Schema markup setup

  • Page speed updates

  • SEO-ready page formatting

This phase prepares your website to perform efficiently in search engines.

🟦 Phase 2 — Content Optimization Service (Ongoing Phase)

A monthly content service that ensures your website continues to grow and stay optimized.
Includes:

  • Monthly SEO content writing (articles or landing pages)

  • Existing content refresh or rewriting

  • Ongoing keyword optimization

  • Internal linking for new pages

  • Image/media optimization for new content

  • Structural and readability improvements

  • Optional enhancements based on analytics insights

This phase maintains and boosts your SEO performance over time.

Depending on the phase, we handle:

  • Content editing and creation

  • Page formatting and SEO structuring

  • Heading and metadata improvements

  • Internal and external link adjustments

  • Image replacement, compression, and alt-text

  • Keyword placement and optimization

  • Fixing layout or formatting inconsistencies

Yes. Smart On-Page specializes in WordPress on-page SEO and content optimization, ensuring every page is structured, updated, and formatted properly.

However, if your website is built on another platform (non-CMS or custom-built), we can evaluate it first to check compatibility and determine if we can support your setup.

Yes. We offer basic graphic design as an add-on service for clients who need simple visual assets to support their website content.
This includes:

  • Website banners

  • Social media graphics

  • Basic layout designs

  • Simple infographics

  • Logo recreation or cleanup

  • Light photo editing or resizing

These design tasks are not included in Phase 1 or Phase 2 and are quoted separately based on the complexity and number of graphics needed.

How We Can Help

Reach out to Smart On-Page SEO at the office nearest you, or submit a business inquiry online. Our team is ready to discuss your content strategy, copywriting needs, and SEO goals.

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