This case study shows how refining internal link placement and hierarchy helped concentrate authority on priority pages and clarified site structure for search engines. By reviewing how links were distributed across informational and service pages, we identified areas where link equity was being diluted or misdirected.

The internal linking structure was then adjusted to support key URLs, reinforce topical relationships, and establish a clearer page hierarchy. As a result, search engines were able to better understand page importance, leading to improved crawling efficiency and stronger ranking signals for priority pages.