Resolving keyword cannibalization by consolidating pages and clarifying search intent to improve SEO performance for a service website.
Date
December 11, 2022
Services
Web Design, Web Development
What We Did
- Conducted a full keyword and intent audit
- Merged, refined, and repositioned overlapping content
- Reassigned keywords to the most relevant pages
- Updated internal links and anchor text
Outcome
- Clear keyword ownership per page
- Improved ranking stability
- Higher-quality organic traffic